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In all honesty, this is what I thought of when it hit the news. Look! Inflation!
That isn’t how inflation works. Inflation is when the value of currency decreases, meaning prices as measured in currency increase to stay equal in value.
The point is that they’re using inflation as a cover to increase the prices of products beyond what would be needed to equalize the value after inflation, meaning they’ll be making more money overall after the increase.
Increasing prices isn’t a one-way street to making more money. The amount of money you make is the price times the number you sell, and you sell less if the price is higher.
